The festival was created as a way to explore keeping up with the rapidly advancing technology. The notion that newsrooms have to balance between quality journalism and the pressure to use click-baits to attract readers, resulted in a festival program dedicated to investigative journalism and media trends. It hosts various debates, workshops, invites different speakers and focuses on most up-to-date topics in the ever-evolving world of media.
Partnering with the Friedrich-Ebert-Stiftung offices, for this year the instalation moved to Sofia. The festival featured a dynamic discussion around the battle with digital misinformation and propaganda. It was followed by the screening of the Netflix original documentary „The Great Hack“.
From award-winning filmmakers, the movie explores the depths and darkness of data exploitation, with astounding access to the personal journeys of key players on different sides of the Cambridge Analytica/Facebook data scandal. The multifaceted consequences of the illicit harvesting of personal data had deep political impact on events such as the 2016 US presidential elections and Brexit.